Live Branding

Live is a Microsoft brand name that is applied to products or services that are web enabled. Services such as Windows Live Mail, Xbox Live, and Windows Live Account are examples of such. Unfortunately, Microsoft also applied the brand name to non-internet enabled products such as Windows Live Movie Maker and Windows Live Photo Gallery. Those products were split from the operating system and bundled together as Windows Live Essential. Presumably, it is so Microsoft could updates those software independantly and respond to competitive threats. I think with a little work, the Live Essential bundle can be good enough to have its own brand name similar to Apple's iLife. Perhaps they should call it Windows Entertainment Pack, Windows Nifty Pack, or just Windows Essential.