Bathroom Tissue downsizing

Years ago, a double roll toilet paper (Wikipedia calls it 'toilet paper', and 'bathroom tissue' just doesn't sound right) has 400 plys. Somewhere along the way, some clever person decided to reduce that to 351 plys, saving 12.5% of material. Today, I was horrified to find that Purex (R) is now selling double roll toilet paper with 280 plys. This represent a further decrease of 20%. Are people going to miss such a decrease? Or are they just increasing the price by 20% in a stealth way?

I am now looking forward to the day when the old single roll (with 200 ply) would be equivalent to the new double roll. Two more changes, and we'll be there!