In UBC, this sign is placed in the major roadways around the Thunderbird parkade and is designed to encourage people to park there at $6.00 per day. Unfortunately, they neglected to mention that the B-1 surface-lot right next to the parkade charges $4.50 per day instead of $6.00.
This sign is place all over the UBC campus by UBC Parking to promote FlexPass. FlexPass appears to be a wireless device designed to allow access to some of the parkade. Permission to access various parkades is determined by the prepaid packages that is purchased. Since I don't generally drive to UBC, I don't know much about it. But you could imagine my confusion when I first saw this and immediately I thought of Adobe Flex instead.
